Role plays. Always interesting, if slightly false, I think. Yesterday, in an excellent course ran by Kevin Duncan, I played a client eager for new ideas from my agency. They took it well and agreed to produce a new, exciting media plan. In exchange, I was very benevolent (I could afford to be, time wasn't an issue in my brief) and gave them 12 days rather than 5 to produce it.
As the negotiation drew to a close after only 10 minutes, we all agreed to go out for an amiable drink afterwards. If only real life was so simple...
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