UK advertising is a global creative powerhouse. I read this in the press every week at the moment. Despite a disappointing performance at this year's Cannes, it is fair to say that British advertising is the test tube and the envy of the world.
Simon Marquis argued in his column last week that the government interferes with advertising at is peril. "Advertising needs to be allowed to flourish with little or no interference from government."
I'm not sure that's right. Advertising has been a success story in spite of government neglect. Advertising has had none of the government funds invested in it as the design industry has had. This is a testament to the industry. However, with investment and attention from government, surely advertising in the UK could be even better? The film industry tax incentive scheme has done wonders for British films. I think something like that could work for advertising.
If you were in a room with James Purnell, what would you ask him? What should the government do to help advertising, if anything? Tax incentives like in the film industry, an understanding that there will be less legislation of advertising, higher salaries to attract the best new graduates?
What do you think?
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