Showing posts with label IPA. Show all posts
Showing posts with label IPA. Show all posts

Friday, 30 November 2007

Lateness

Lateness. I've been thinking about it a lot recently, but it all came to head this morning.

I arrived for a meeting at an agency, which shall remain nameless, on time and raring to go. I was greeted hospitably and offered a drink. I said, "yes please, a cup of tea would be lovely". Quarter of an hour later, I was beginning to get restless and thirsty. Half an hour later, I was rapidly sinking into a bad mood and extremely thirsty.

After three quarters of an hour (and numerous discussions with the receptionist), I was finally ushered into a small room and the meeting began.

"So, you are X from Leeds".

"No" I said.

Cue all looking extremely confused.

"Actually, I'm Y, from the IPA".

Cue red faces from the agency and a hasty dash to grab the right set of papers. I spent the next hour trying to look cheerful and contribute interesting ideas, all the while thinking what an absolute shambles they were.

The cup of tea never arrived either!

Christmas Tree

The IPA Christmas Tree has been delivered.
I immediately feel more festive!

Thursday, 8 November 2007

London

London is often a lonely and mean spirited place, but I was pleasantly surprised last night.

I squeezed onto the bus on my way home, but it set off with such a jerk that I, and several other people, went flying. This trip proved too much for my book bag (my advice is to be suspicious of IPA carrier bags!) and the bottom split, my books flying everywhere.

The next five minutes proved quite interesting. The bus pitched and tossed while I scrabbled around on the floor to retrieve everything. Finally, all poise completely lost, I sat down.

After examining my pile of belongings and my useless bag in dismay, I looked up to find a stranger opposite offering me a spare bag, having rearranged her shopping to do so. How lovely!

Small, everyday events like that really make me happy.

Wednesday, 10 October 2007

Bartle Bogle Hegarty

I have returned to the IPA after my week at BBH. I had a fantastic, if slightly exhausting, time. It was a real insight into agency life, planning in particular. Unlike most work experience placements I have done, I felt I was being vaguely useful! Funnily enough, pages 12, 17 and 29 of Marketing this week have shown me that the project I was working on was even more topical than I suspected. I'm resisting the temptation to email the articles over - it would just be too keen.

Overall, the agency were incredibly kind to me, although, unfortunately, I did not meet Sir John Hegarty, but his PA and office were very nice when I walked past!

I had a very steep learning curve while I was there, but it really confirmed that 'plannerish' ambitions are the right kind of ambition to have, for me anyway.

Friday, 7 September 2007

The Battle of Big Thinking

I have a flyer for the 3rd Annual Branded Content Forum on my desk. It looks really interesting. So I am going to go.

In my time at the IPA, I've been lucky enough to go to loads of interesting conferences and seminars. Not only have they helped me do my present job, but have filled my head with all sorts of random facts and ideas, which will hopefully be useful in the future.

The one conference which I'd love to go to is 'The Battle of Big Thinking'. I've heard it was great last year, but I haven't managed to get hold of a ticket for it yet ...to go there will be one of my New Year 2008 resolutions, I think.