IPA Effectiveness Awards 2007

MCBD and MediaCom won the IPA Grand Prix for Trident, the Metropolitan Police operation to curb black community gun crime in London. The campaign, which also won a Gold Award, lead to an 86% rise in calls providing intelligence on gun crime, and a reduction of 15% on actual gun crime.

Unfortunately, this morning there was another headline about gun crime and death. A 17 year old footballer shot in Stoke Newington. In the last year, there have been three or four shootings in the area and streets where I live. It never ceases to shock and scare me. It is so incomprehensible.

Thinkbox Conference

At the Thinkbox conference, the inevitable happened – they showed Sony Balls.



I remembered the time I first saw Balls. The whole bar was silent. It was eerie. I also know the only advert recently that has shut my entire household up – myself, Boyfriend, housemate, dead plants and ball of dust in the corner we never quite get rid of – was the new VW Golf advert ‘The Great Pretender’.



We all turned to each other afterwards and said ‘wow!’. Having spent my first few weeks in this job chained to the IPA Effectiveness case studies, I have had lots of time to think about what makes good advertisements. In my house, it appears to be the power to silence. I wonder whether there is a formula for that?!