Our information centre have just finished trawling through Lexis Nexis for my search 'Biggest Brand Disasters'. I think they quite enjoyed it.
Among the classics, I have spent my morning chuckling over Persil Power and Coca Cola Dasani.
Ratner's clanger in 1991 is my personal favourite - brand suicide. When asked at a major business conference how his products could be so cheap, he cheerfully explained that it was because they were 'total crap'!
I presume he was not so cheerful as his stores started closing. I heard a rumour that he is now trying to buy back H Samuel stores. You've got to admire his tenacity!
If anyone reading this has any other favourite brand disasters, it would brighten my afternoon to read about them...
2 comments:
What about Krytonite Locks? See http://www.youtube.com/watch?v=t8XxcOj3Seo
Or Blendtech? See http://www.youtube.com/watch?v=6a78-aqY_FU
Dell Computer? See http://www.youtube.com/watch?v=XERwcWULvR4
BP? See http://www.youtube.com/watch?v=YALFXlTlqyA
Nike? See http://www.youtube.com/watch?v=2nAe4_b9itk
Sony? See http://www.youtube.com/watch?v=WeWq6rWzChw and http://www.youtube.com/watch?v=ajizDcTEJ2w
Starbucks? See http://www.markroth.com/mouth/2007_03.php
These are really good examples - thanks loads. The Dell boy was particularly good!
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