Everyone loves a story

"Everyone hates ads, everyone loves a story."

This quote is from someone we interviewed for Hamish's book.

This opinion is also popular outside marketing and in advertsing.

Perhaps agencies need to be hiring journalists and storytellers, copywriters should go on creative writing courses and planners should find the story, rather than (or as well as) the insight?

Bartle Bogle Hegarty

A secondment in the Planning department at BBH has been arranged for me. I'm quite excited! Having visited many advertising agencies on my travels, BBH has one of the nicest atmospheres, in my opinion. DDB London and Walker Media are other favourites of mine.

You can judge an agency like a doctor's surgery I find: by the receptionists.