"Everyone hates ads, everyone loves a story."
This quote is from someone we interviewed for Hamish's book.
This opinion is also popular outside marketing and in advertsing.
Perhaps agencies need to be hiring journalists and storytellers, copywriters should go on creative writing courses and planners should find the story, rather than (or as well as) the insight?
Showing posts with label journalists. Show all posts
Showing posts with label journalists. Show all posts
Thursday, 30 August 2007
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