Thinkbox Conference

At the Thinkbox conference, the inevitable happened – they showed Sony Balls.



I remembered the time I first saw Balls. The whole bar was silent. It was eerie. I also know the only advert recently that has shut my entire household up – myself, Boyfriend, housemate, dead plants and ball of dust in the corner we never quite get rid of – was the new VW Golf advert ‘The Great Pretender’.



We all turned to each other afterwards and said ‘wow!’. Having spent my first few weeks in this job chained to the IPA Effectiveness case studies, I have had lots of time to think about what makes good advertisements. In my house, it appears to be the power to silence. I wonder whether there is a formula for that?!