Wednesday, 27 June 2007

Bartle Bogle Hegarty

A secondment in the Planning department at BBH has been arranged for me. I'm quite excited! Having visited many advertising agencies on my travels, BBH has one of the nicest atmospheres, in my opinion. DDB London and Walker Media are other favourites of mine.

You can judge an agency like a doctor's surgery I find: by the receptionists.

Monday, 25 June 2007


I blame my Dad for my taste in music. Meatloaf, Deep Purple, The Eagles, Lynyrd Skynyrd and Jethro Tull. Occasionally, I throw a bit of Britney into the mix to convince myself I am a twenty-something girl, not Jeremy Clarkson in drag.

Whilst listening to Bat out of Hell, on the 6.30pm to York last Friday, I found myself wondered whether sales of Harleys went up when that album was released. It certainly must have pushed brand awareness into the stratosphere.

Maybe Google has the answer...

Tuesday, 19 June 2007

London Logo 2012 Olympics

I have tried to resist commenting on the new Olympic logo. I generally find people who just have negative comments and no solutions very annoying, so I decided silence would be the consistent and moral course to take.

However, after a random conversation with a complete stranger about it on the tube last night, I can no longer resist.

My honest opinion is that the logo looks very dated, like graffiti on Italian trains circa 1995. It says nothing about London or Britain in 2007, let alone 2012. I appreciate that the logo is flexible, and admire the idea that it will evolve but, despite this, I am still unconvinced.

I was urged by a supporter of the logo to wait until I had seen the animated version until I judged. I did. I thought it looked even more dated when animated. Sorry.

The stranger on the train ended our conversation by sighing, staring into space and saying "I suppose we just have to hope it will grow on us".

Monday, 18 June 2007

Jonathan Durden

Jonathan Durden of PHD has gone into the Big Brother house, despite saying he has never watched it (surprising for a media man?). I think he will be entertaining to watch...

'Would you go into the Big Brother house?' This old chestnut of a question usually crops up after half a bottle of wine. My answer? No way.

Trapped in one place, with no books, for several weeks/months? Horrific. I can quite understand why Vanessa Feltz went slightly crazy.

Fundamentally though, I just don't want to be scrutinised like a lab rat.

Fantastic Four

When my brother and two of his friends descended on me this weekend, there was one thing I had to show them - the London Eye. I love it and they loved it. We managed to see the Trooping of the Colour from 450 ft...

I had read about the promotion of the latest 'Fantastic Four' film on the wheel, but not actually seen it. I thought it was quite impressive, and it certainly had everyone in my pod, especially the children, talking about the film.

The London Eye is a very powerful space in terms of advertising if used sensitively and intelligently. Red Nose Day, with the Eye lit up in red, was a particularly successful example.

One concern I do have is, will charity messages be as strong if Hollywood blockbusters can also use the Eye? Does this argument fall down when the BA brand association with the Eye is taken into consideration?

Wednesday, 6 June 2007

Missing deadlines

I think we are going to miss the June deadline for Hamish's book. This will be the second time. Kogan Page have been very understanding thus far...

I'm hoping I am just having a pessimistic day, but a miracle would have to happen in the next two weeks for us to finish on time!

I wonder whether this happens to everyone writing books?

Friday, 1 June 2007

"This is the night that either makes me, or for does me quite"

Tonight, I am going to see Othello at the Globe. I am concerned about the dark skies.

I was considering bringing my beautifully branded Abbey umbrella to protect me from the dubious June weather, until Boyfriend pointed out the people stood behind me would probably not be very pleased.