MCBD and MediaCom won the IPA Grand Prix for Trident, the Metropolitan Police operation to curb black community gun crime in London. The campaign, which also won a Gold Award, lead to an 86% rise in calls providing intelligence on gun crime, and a reduction of 15% on actual gun crime.
Unfortunately, this morning there was another headline about gun crime and death. A 17 year old footballer shot in Stoke Newington. In the last year, there have been three or four shootings in the area and streets where I live. It never ceases to shock and scare me. It is so incomprehensible.
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1 comment:
Totally agree. Anything that can help to cut gun crime has to be applauded. What a pity so many people choose to blame advertising for society's ills rather than applauding its role in helping to deal with them.
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