Tuesday, 29 May 2007

Brand Disaster

Our information centre have just finished trawling through Lexis Nexis for my search 'Biggest Brand Disasters'. I think they quite enjoyed it.

Among the classics, I have spent my morning chuckling over Persil Power and Coca Cola Dasani.

Ratner's clanger in 1991 is my personal favourite - brand suicide. When asked at a major business conference how his products could be so cheap, he cheerfully explained that it was because they were 'total crap'!

I presume he was not so cheerful as his stores started closing. I heard a rumour that he is now trying to buy back H Samuel stores. You've got to admire his tenacity!

If anyone reading this has any other favourite brand disasters, it would brighten my afternoon to read about them...

2 comments:

Diathi said...

What about Krytonite Locks? See http://www.youtube.com/watch?v=t8XxcOj3Seo

Or Blendtech? See http://www.youtube.com/watch?v=6a78-aqY_FU

Dell Computer? See http://www.youtube.com/watch?v=XERwcWULvR4

BP? See http://www.youtube.com/watch?v=YALFXlTlqyA

Nike? See http://www.youtube.com/watch?v=2nAe4_b9itk

Sony? See http://www.youtube.com/watch?v=WeWq6rWzChw and http://www.youtube.com/watch?v=ajizDcTEJ2w

Starbucks? See http://www.markroth.com/mouth/2007_03.php

Adtishoo! said...

These are really good examples - thanks loads. The Dell boy was particularly good!