Tuesday, 29 May 2007

Brand Disaster

Our information centre have just finished trawling through Lexis Nexis for my search 'Biggest Brand Disasters'. I think they quite enjoyed it.

Among the classics, I have spent my morning chuckling over Persil Power and Coca Cola Dasani.

Ratner's clanger in 1991 is my personal favourite - brand suicide. When asked at a major business conference how his products could be so cheap, he cheerfully explained that it was because they were 'total crap'!

I presume he was not so cheerful as his stores started closing. I heard a rumour that he is now trying to buy back H Samuel stores. You've got to admire his tenacity!

If anyone reading this has any other favourite brand disasters, it would brighten my afternoon to read about them...


Diathi said...

What about Krytonite Locks? See http://www.youtube.com/watch?v=t8XxcOj3Seo

Or Blendtech? See http://www.youtube.com/watch?v=6a78-aqY_FU

Dell Computer? See http://www.youtube.com/watch?v=XERwcWULvR4

BP? See http://www.youtube.com/watch?v=YALFXlTlqyA

Nike? See http://www.youtube.com/watch?v=2nAe4_b9itk

Sony? See http://www.youtube.com/watch?v=WeWq6rWzChw and http://www.youtube.com/watch?v=ajizDcTEJ2w

Starbucks? See http://www.markroth.com/mouth/2007_03.php

Adtishoo! said...

These are really good examples - thanks loads. The Dell boy was particularly good!