Our information centre have just finished trawling through Lexis Nexis for my search 'Biggest Brand Disasters'. I think they quite enjoyed it.
Among the classics, I have spent my morning chuckling over Persil Power and Coca Cola Dasani.
Ratner's clanger in 1991 is my personal favourite - brand suicide. When asked at a major business conference how his products could be so cheap, he cheerfully explained that it was because they were 'total crap'!
I presume he was not so cheerful as his stores started closing. I heard a rumour that he is now trying to buy back H Samuel stores. You've got to admire his tenacity!
If anyone reading this has any other favourite brand disasters, it would brighten my afternoon to read about them...